Your Super acquisition confirmed by The Healing Co

B Corp certified Californian brand Your Super has been acquired by New York-based The Healing Company.

The transaction – which was financed through a combination of cash and equity – coincided with the announcement that The Healing Company has closed on a $150 million credit facility provided by i80 Group, which will ‘fuel further acquisitions’ in 2023 as the company ‘builds a community of powerful healing brands’.

The purchase of Your Super serves to expand the brand’s growth and market impact, ‘building on the company’s traction to date’.

Michael Kuech – who co-founded Your Super with partner Kristel de Groot after being diagnosed with cancer at the age of 24 – says: “We are thrilled to enter this new chapter alongside The Healing Company and look forward to growing the healing impact of Your Super with the guidance of such a pioneering team; there couldn’t be a better partner to take us to the next level.”

With 100 million Americans in medical debt and facing a likely recession, preventative healthcare has never been more relevant

Commenting from The Healing Company, Simon Belsham, co-founder and CEO, adds: “Your Super is the perfect first acquisition for The Healing Company. With great founders, a powerful brand, robust margins and a fantastic product portfolio in a large and growing sector, Your Super couldn’t be better positioned to succeed in this challenging economy. With 100 million Americans in medical debt and facing a likely recession, preventative healthcare has never been more relevant or important. I couldn’t be more excited to partner with Kristel and Michael on this next phase of growth.”

Chief scientific advisor to The Healing Company, Dr Deepak Chopra, comments: “Food is medicine, and we now know definitively that plant-based nutrition has immense healing potential as it combats inflammation, which causes more than 80% of chronic disease. Your Super has developed clean, plant-based, superfood mixes that help more people benefit from the healing power of plants, and we’re excited to help increase access to their products through this acquisition.”

 

 

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Having spent the early part of career putting her BA (Hons) in Media Writing to use as a freelancer writer across a number of industries – from wellbeing, food and travel to design and events – Rosie Greenaway’s post as editor of Natural Products News and Natural Beauty News began in 2017. In 2018 she co-launched NPN’s 30 under 30 initiative, is a regular presenter and speaker on industry panels, is a judge of several awards schemes in food and beauty (from the Soil Association’s BOOM Awards to the Who’s Who in Green Beauty Scandinavia) and acts as an Advisory Board Member for the Sustainable Beauty Coalition.