Hitting the gym and hitting your protein goals have always gone hand-in-hand. Whether it’s the chugging of raw eggs, the monotony of chicken, rice and broccoli for dinner….again… or even getting that extra hit of protein from the calluses on their palms, weightlifters’ options are limited to say the least. But now they have a tastier option.
Iconic gym wear brand Gymshark has teamed up with cereal startup Surreal to launch high protein “Cardi-Os” – a strawberry protein shake flavoured cereal. Boasting 13g of protein in every bowl, it means one bowl has more protein than two eggs – and tastes a helluva lot nicer too. Most protein products either taste like chalk or are stuffed with hidden sugar – with its great taste and only 1g of sugar, Cardi-Os doesn’t fall down on either.
The launch ties in with the new “We Do Gym” campaign, highlighting that, while it can sometimes be mistaken for a sports brand or athleisure brand, Gymshark is a gym brand, aimed squarely at gym-goers.
Calum Watson, Partnerships Director, Gymshark said: “We love what the guys at Surreal are doing – the mission, the product, the branding are all so attention-grabbing. And if we can collaborate on a product that will help our community reach their fitness goals, then we’re all for it. We were born in the weights room, but this is some Cardi-O we can all get behind.”
Surreal co-founder Jac Chetland said “Gymshark do gym. We do protein. Our Gymshark protein cereal is a match made in gym-heaven. We’re buzzing to be helping Gymshark’s athletes and community hit their protein goals.”
The limited edition Cardi-Os is available from Surreal’s website and Gymshark stores – including their newly opened Stratford store. RRP: £5.99.
SURREAL
https://eatsurreal.co.uk/
