Strong Roots, pioneers in veg-forward frozen food, is launching a brand new product range into their line-up of healthy, plant-based foods. The innovative new Air Bites have been designed specifically for the air fryer, allowing consumers to create crispy, veg-packed bites in minutes.
Rolling out nationwide from next week, the Air Bites are available in three delicious, veg-first flavours; Crispy Spinach & Carrot, Crispy Pea & Lemon and Crispy Veg. The brand has secured strong supermarket listings launching in Waitrose (637 stores), Sainsbury’s (603 stores), ASDA (242 stores), Morrisons (663 stores), Tesco (1040 stores) and WholeFoods Market. The range is also available to independents via Wholesalers including Direct Wholesale Foods, Stratford & CLF.
Ready in 10-12 minutes from frozen, these veg-forward snacks are fluffy on the inside, crispy on the outside, light as a feather but jam-packed with goodness. They are pitched as a perfect afternoon snack, quick lunch or as an easy party platter pleaser.
On a mission to fix the freezer aisle, Strong Roots prides itself on providing a gateway to easier plant-based consumption, revolutionising the food industry in a sustainable and responsible way. A certified B Corp, its range of delicious plant-based options, are all sustainably farmed, shipped and sold, better for people and the planet.
Strong Roots
www.strongroots.com
