Pioneers in healthy, natural and delicious food and drink, Rude Health, celebrates securing wider distribution for its successful oat milk range.
From 1st September, Sainsbury’s will list the brand’s latest launch; Organic Oat Barista (279 stores) as well as Chilled Oat (125 stores from 24th September). Tesco is confirmed to extend the Rude Health range, rolling out Chilled Oat across 570 stores from mid September and last month saw Morrisons bolster its Barista range taking the Oat Barista across 270 main estate stores.
The Rude Health range is made using quality ingredients and nothing artificial. All products are non UPF – organic, dairy-free, non GMO, containing no gums and no gunk! With its focus on great taste and simple kitchen cupboard ingredients the brand is seeing 18.8% value growth YOY. Across UHT and fresh / chilled the brand is seeing 14.6% value growth in Organic products.
Founder Camilla Barnard Says: “We’re delighted that the work we have been doing on our Oat range is being recognised by our retailers, and are grateful to have their support as we continue to widen our distribution. Shoppers continue to want minimally processed products that deliver on taste, health, quality and sustainability and our oat range is a great example of this”.
In addition, Sainsbury’s has recently listed the Organic Brown Rice Drink (171 stores) and increased the distribution of Chilled coconut ( 462 extra stores) from 16th September. Waitrose also stocks Organic oat barista in 230 of their stores.
Rude Health
https://rudehealth.com/
