NEO WTR, the innovative new bottled water brand, is celebrating a fantastic first summer by securing an additional listing in Sainsbury’s stores nationwide.
NEO WTR is a 100% British spring water range that has become Europe’s first beverage brand to be found in a 100% Prevented Ocean Plastic™ bottle, with recyclable cap and label.
With projections suggesting that by 2050 our oceans could contain more plastic by weight than fish*, NEO WTR has developed a bottle that can help to significantly slow the damage caused to marine life by ocean plastic pollution.
Every 500ml bottle of NEO WTR stops the equivalent of 1.7 plastic bottles entering the ocean and is made using discarded plastic that has been collected along coastlines at-risk of ocean plastic pollution.
NEO WTR’s entry into Sainsbury’s follows a carefully executed launch strategy into Tesco’s and wholesalers nationwide that included strategic partnerships, influencer endorsements, and a robust digital marketing campaign.
NEO WTR
www.neowtr.co.uk
