Kallø launches new range of organic stock pots to appeal to younger demographic

Kallø, the natural food brand owned by Ecotone UK, is set to launch a new range of organic stock pots in Chicken and Vegetable flavours into Waitrose.

The organic stocks brand is looking to fill a gap in the category for a stock pot that appeals to an eco-conscious yet culinary creative audience. Kallø aims to draw in a younger, more affluent consumer through its vibrant and modern style.

Every stock cube and stock pot in the Kallø range is 100% organic. Organic farms offer the highest standards of animal welfare, and grow vegetables and herbs in nutrient-rich soils that are naturally better for health.

Adele Ward, Kallø Marketing Director at Ecotone UK, explains:

“As the only fully organic stocks brand, we make sure we use clean ingredients – no artificial flavours, colours or preservatives and no MSG. We focus on premium flavour from the finest natural ingredients in formats that fit with younger consumers’ evolving needs – providing the base for them to build on with their own culinary creativity.”

Kallø
https://www.kallo.com/