Consumer trends toward reduced caffeine intake and healthier indulgences have fuelled the rise of Caroboo, a new chocolate alternative that ditches cocoa entirely. Now available at Holland & Barrett, Caroboo is crafted from carob, a naturally sweet Mediterranean plant that replicates the flavour and texture of chocolate, without the caffeine or other common allergens.
Research shows 39% of UK coffee drinkers are cutting back on caffeine, with decaf sales up 60% in just four years*. Caroboo is perfectly positioned to serve this growing market, offering a creamy, indulgent treat in three flavours: Mint, Orange and Salted Caramel Nutty. Free from dairy, gluten and artificial sweeteners, these bars are also 45% lower in sugar than traditional chocolate.
“Caroboo is made for everyone who’s had to say no to chocolate because it just wasn’t worth the headache or the sleepless night,” says Charlotte Miller, Caroboo’s Founder. “We’re bringing indulgence back with our uncompromising chocolate alternative that ticks all the boxes for taste and health.”
Now available nationwide, Caroboo offers retailers a unique, standout product that taps into the booming better-for-you snacking trend.
www.eatcaroboo.co.uk
