BAZ & CO, the British all-natural skincare brand, is now available at Waitrose, bringing a premium and sustainable approach to men’s grooming. As part of the Waitrose BrandsNew Programme, which champions emerging brands, BAZ & CO introduces vertically grown, chemical-free men’s skincare to the shelves.
Founded by James Dashwood Chase, a Herefordshire-born entrepreneur and former owner of Chase Distillery, BAZ & CO was born from a belief that a strong morning routine sets the foundation for better nutrition, movement, and well-being. James saw skincare as an essential part of this – feeding the skin everything it needs and nothing it doesn’t.
Basil, the hero ingredient of BAZ & CO, is grown in the UK’s leading vertical farm to ensure peak freshness and potency. Combined with other regeneratively sourced botanicals, BAZ & CO delivers a straightforward, natural approach to men’s skincare.
BAZ & CO launches into Waitrose with four core formulas—Restore & Awaken Body Wash, Brightening 2-in-1 Exfoliator & Cleanser, Skin Food Moisturiser, and Naturally Fresh Deodorant – raising the standard for men’s grooming.
The brand prioritises quality over quantity, offering long-lasting, high-performance skincare free from synthetic additives and housed in sustainable, recyclable, and compostable packaging. Unlike conventional grooming brands, BAZ & CO challenges the disposable nature of mass-market toiletries, creating formulas that work harder and last longer.
THE LINE UP – OUR FOUR STEP ROUTINE
1.Restore & Awaken Body Wash: A gentle daily wash that kickstarts the day, it is infused with basil and spearmint to cleanse, revive, and refresh.
2. 2-in-1 Exfoliator Cleanser: This no-fuss face wash and exfoliator in one clears pores, smooths skin, and prepares you for the day ahead.
3. Skin Food Moisturiser: Hydrating, non-greasy and packed with plant-powered ingredients – keeps skin soft, strong and simple to maintain.
4. Naturally Fresh Deodorant: A spray-on, aluminium-free deodorant that works – with vetiver and basil to keep you fresh, naturally.
BAZ & CO
www.bazandcoskincare.com
