Organic British dairy brand All Things Butter launches its debut range of butters in Sainsbury’s and Asda stores nationwide from mid-March 2024. The new listings mark a significant milestone for the brand as it secures its first in-store major nationwide listings across some of the UK’s leading supermarkets.
The organic butter brand aims to disrupt the traditional, heritage-led dairy industry with the first chef-led approach that introduces a flavour range, whilst putting British farming at the forefront. Since launch, All Things Butter has witnessed a stellar first sales period, with over 100,000 blocks of butter sold in its first ten weeks, and recently announced its charity partner, RABI, donating 1% of its revenue to support the nation’s agricultural industry.
The new supermarket listings mark an expansion of the brand’s footprint in the UK, where it is currently available in Ocado, Planet Organic, Gopuff, Zapp, Getir, Modern Milkman, plus independents and wholesale, with further exciting new national retailers in the pipeline for 2024.
RETAILER INFORMATION
Sainsbury’s
Limited-time initial promotion: Salted reduced to £2.50 and Garlic & Herb and Chilli reduced to £2.40 from launch until 9th April 2024
- All Things Butter Salted, available at all 365 stores nationwide, 250g RRP £3.15
- All Things Butter Garlic & Herb, available in 225 stores, 125g RRP £3.00
- All Things Butter Chilli, available in 225 stores, 125g RRP £3.00
Asda
Limited time promotion: Salted reduced to £2.50 and Garlic & Herb reduced to £2.40 from launch from 25th April 2024
- All Things Butter Salted, available in 283 stores, 250g RRP £3.15
- All Things Butter Garlic & Herb, available in 283 stores, 125g RRP £3.00
All Things Butter
https://allthingsbutter.co.uk
