CLF Distribution Ltd has announced the launch of a new strategic alliance with leading sports nutrition specialist Maxinutrition. The arrangement comes into place formally on on 1st July 2011.
Maximuscle, Maxitone and Maxifuel will be available to the independent trade through CLF as the exclusive distribution partner.
CLF says the collaboration is expected to bring numerous benefits to retailers as demonstrated with other brands where similar arrangements are in place. The company says these benefits will include “margin stability, point of sale, more training and a streamlining of the supply chain to enhance future profits for retailers”.
