Tag: John Silvestro

Psychological magnets and margin management

Continuous promotion is a necessity to attract and keep customers, but margin…

John Silvestro

The biggest metric mistake? – you do the maths

Sales revenue, margin, profit, customers per day, average sales value etcetera are…

John Silvestro

Mind the gap

John Silvestro has some tips on how to show your customers how…

John Silvestro

NAHS teams with top business coach at Olympia show

The National Association of Health Stores (NAHS) is teaming up with acclaimed…

Jim Manson