ASA cracks down on misleading regenerative agriculture claims
The Soil Association has expressed strong support for new guidelines from the…
ASA ruling signals ‘important day for liposomal vitamin C’
The ASA ruled a webpage advertising YourZooki Liposomal Vitamin C was ‘misleading’…
‘100% beef-free’ claim for plant-based Whopper was misleading, ASA rules
Claims made by Burger King that its plant-based Rebel Whopper product is…
Seven Seas sails close to the wind
A complaint about a Seven Seas print advert for the brand’s supplement…
Detox term ‘misuse’ prompts name change at Pukka
Pukka Herbs has relaunched its popular Detox tea under a new name…
ASA tells kefir brand not to use ‘long life’ description
The Advertising Standards Authority ruled this week that use of the phrase…
‘Humane milk is a myth’ ad cleared in ‘landmark ruling’
An ad stating that “Humane milk is a myth” has been cleared…
Frustration as ASA tells Arla not to use ‘good for the land’ organic claim
Organic groups and farmers say they are “disappointed” after the UK’s Advertising…
ASA tells Kellogg’s to drop ‘full of goodness’ claim
The Advertising Standards Authority has told Kellogg’s to stop using the phrases…
ASA pulls up Juice Garden’s beetroot blood claims
The Advertising Standards Authority (ASA) has ruled that the botanical juice bar…
Use of term ‘probiotics’ amounts to health claim, ASA tells advertiser
Probiotics International Ltd, owner of the Bio-Kult brand, has been told by…
ASA satisfied Vitabiotics is ‘UK’s number one vitamin company’
The ASA has agreed that a claim made by Vitabiotics in a…
ASA rules that ‘antioxidant’ constitutes health claim
The Advertising Standards Agency (ASA) has told PepsiCo to stop using the…
Brands warned: “Regulators are actively tracking you over health claims”
Health food companies were warned yesterday (16 October) that UK regulatory bodies…
Upbeat Soil Association says new ASA-cleared claims are breakthrough for organic
The Soil Association yesterday (19 September) unveiled a comprehensive set of evidence-based…
Homeopathic group says ASA ruling was “attack on CAM”
The homeopathy action group H:MC21 and its supporters last week gathered outside…
ASA “failing to protect children from online junk food marketing”
The Advertising Standards Agency (ASA) is failing to protect children from manipulative…
Centrum Multivitamin ad was “misleading”
The Advertising Standards Agency (ASA) has ruled that a TV ad for…
Neom gets its knuckles wrapped by ASA over ‘organic’ candles
Natural beauty brand Neom Luxury Organics has branded a recent Advertising Standards…
