Venturing outside the dairy category for the first time, Yeo Valley Organic has created a range of natural organic soups and dips as part of its autumn NPD roll-out and coinciding with Organic September.
Containing up to three of your five a day and packaged in 400g on-the-go recyclable pots, the soups feature two texture varieties – Smooth and Hearty – all finished with a splash of Yeo Valley Organic’s fresh double cream.
The smooth range includes Cream of Tomato and Carrot, Parsnip & Thyme, while the hearty range which features chunky veg includes Leek, Potato & Mature Cheddar and Cream of Vegetable.
“We want to offer consumers more variety to champion and choose organic products that are natural, and convenient to indulge whilst meeting up to three of their five a day,” says brand manager Rebecca Cottee. “Consumer insight highlighted that the texture of the soup was really important, and we aim to meet this need via clear on pack navigation.”
The three new dips are available in three flavour – Garlic & Herb, Sour Cream & Chive, and Sweet Chilli – and have 30% less fat compared to standard soured cream style dips, says the brand. They come in 100% recyclable packaging made from recycled materials and
Cottee adds: “We have developed a range of fresh creamy dips that are made with only the best natural organic ingredients. We understand our consumers want natural ingredients, no additives and naturally lower in fat dips, with our organic dairy expertise we can offer something new to the creamy dips category.”
