Snippets of news from the natural and organic products industry
Whole Earth has rolled out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1 million campaign runs until 31 October.
Sustainable period brand DAME has launched its reusable tampon applicator and 100% organic cotton tampons into the Selfridges.
Belvoir Fruit Farms has added three new lines to its pressé and cordial range: Alcohol-Free Passionfruit Martini, Ginger and Lime Pressé and Strawberry, Lime and Mint Cordial will be available in Sainsbury’s, Waitrose and Ocado.
Naturally sugar-free brand Nexba has released a new range of soft drinks into 300 Sainsbury’s stores nationwide. The 1L drinks are available in Pineapple and Raspberry.
Lo Bros has announced it has achieved distribution of its kombuchas into the ‘Big Four’ after securing a partnership with Morrisons to supply its stores and expanding its listing with Asda.
The alcohol-free spirits sector in Britain has seen sales rise 30% year-on-year, research by Bax Botanics has revealed. Consumers spent £5.4 million on 171,000 litres of alcohol-free spirits in supermarkets to September this year, according to data from Nielsen.
The Great British Porridge Co has embarked on its first major television advertising campaign, with a series adverts airing on ITV in the southern region during the breakfast slot.
Chewsy, claimed to be the UK’s first organic, plant-based, plastic-free chewing gum brand, has won a deal to sell in Canada.
Family Foods has undergone a rebrand and launched a new website. The new logo features a bee and the colour-ways incorporate the golden hues of honey and the navy blue of the fresh waters of New Zealand.
Podberry, the UK’s first freeze-dried seasoned snack product made with Scottish-grown peas, has secured two new listing across Lidl and Cooperative estates in Scotland.
Nutrition brand Jimmy Joy has launched the new Plenny Shake Active v3.0. Introducing Ahiflower, the vegan product now has a more balanced omega-3/omega-6 ratio.
CBD brand Calm Drinks has launched its range of CBD drinks on Deliveroo. Initially targeting its home city of Manchester, the range is available in six-can boxes.
