This time the clue probably isn’t in the name, so listen carefully. The convenience store operator Costcutter is going … natural.
Well, not entirely. It’s more the look and feel of the stores that are getting a natural makeover as Costcutter repositions itself under its new lifestyle-friendly strapline ‘Shop the way you live’.
New store layouts and fixture will come in three variants: light timber, charcoal and washed green. Inside, stores will be fitted with natural materials and textures including cork and stained wood.
Costcutter says brand has been transformed with its new look and “energizing” strapline.
Costcutter commissioned brand agency Heavenly to develop the new brand proposition, narrative, and look and feel.
