Vivid Drinks is reaching beyond its matcha roots with the introduction of a five-strong range of powdered SuperLattes.
Available in Turmeric, Ginger, Cacao, Beetroot and Blueberry, they are being positioned to reach ‘a younger, more health conscious and Instagram-friendly consumer’.
Each pack contains seven single-serve sachets of organic powder, micro-ground for easy solubility in water or milks.
“Younger consumers are bored of standard tea and coffee offerings,” states Vivid founder James Shillcock. “We know our customer; they want organic, sustainable. They want single ingredients rather than blends because they want flexibility and versatility from their purchases. They want great taste from interesting, exotic and health-led ingredients.”
Vivid’s SuperLatte range is fully Soil Association approved organic.
