Vivid Drinks launches SuperLattes

Jane Wolfe
1 Min Read

Vivid Drinks is reaching beyond its matcha roots with the introduction of a five-strong range of powdered SuperLattes.

Available in Turmeric, Ginger, Cacao, Beetroot and Blueberry, they are being positioned to reach ‘a younger, more health conscious and Instagram-friendly consumer’.

Each pack contains seven single-serve sachets of organic powder, micro-ground for easy solubility in water or milks.

“Younger consumers are bored of standard tea and coffee offerings,” states Vivid founder James Shillcock. “We know our customer; they want organic, sustainable. They want single ingredients rather than blends because they want flexibility and versatility from their purchases. They want great taste from interesting, exotic and health-led ingredients.”

Vivid’s SuperLatte range is fully Soil Association approved organic.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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