LUSH’s After Magnesium Massage Bar has become the 30,000th vegan cosmetic product to register with the Vegan Trademark, which was first introduced in 1990.
Of the 65,000-plus products now registered with the trademark, cosmetics and toiletries dominate, making up 45% of all registrations.
“Registering the 30,000th cosmetic has been a huge milestone for the Vegan Trademark – it’s been fantastic to see the vegan cosmetics market continue to grow over the years and to be a part of making this more accessible to consumers,” comments Charis Collier, brand marketing officer at The Vegan Society.
“It’s wonderful that this milestone has been passed with LUSH, a longstanding Vegan Trademark client who we’ve been working with for over 15 years. We’re proud to work with a company who have made their campaign and policy against animal testing such an integral part of their brand as well as continuing to shift to what is now a 95% vegan product range.”
