Leading wellbeing brand Tisserand Aromatherapy is launching a crowdfunding campaign to meet ‘phenomenal’ worldwide demand for aromatherapy wellbeing solutions.
With over 40% sales growth in 2018, the multi award-winning British brand sources and blends quality essential oils to create ranges of affordable and convenient natural wellbeing products.
Owned by First Natural Brands Ltd, Tisserand Aromatherapy’s therapeutic products are formulated to cover sleep, stress, and other daily emotional challenges.
Used by professional therapists and available at retailers such as Boots, Waitrose, Planet Organic and Whole Foods, Tisserand has seen sales increase to more than £6 million in 2018, with projected sales showing continued growth under the leadership of CEO and chairman Robin Russell (pictured).
The total wellbeing market in the UK is booming, with estimated sales of £12.4 billion in 2018, and a predicted growth of over 20% per year. According to the 2017 McKinsey report, the worldwide sleep-health industry is worth an estimated $30-$40 billion, historically growing at 8% with few signs of slowing.
“By opening our doors and acquiring further investment, Tisserand Aromatherapy will have the means to grow quickly in this exciting market”
US health and wellbeing sales has reached an impressive $167 billion, and as the public’s interest in self-care and wellbeing increases, Tisserand sees significant scope to expand both UK and International markets.
The Investment
With a target of £500K, offering a total of 8% equity against a pre-money valuation of £6 million, new investors would join the likes of entrepreneur and former marketing director of Green & Black’s and Pret A Manger, Mark Palmer, as shareholders of First Natural Brands.
The company says the investment will enable the company to meet explosive market demand, drive brand awareness, continue investment in great people, broaden its efforts in sustainability, enable it to expand its co-branded partnerships with key influencers such as National Geographic, extend its portfolio of products, and build its presence internationally.
“By opening our doors and acquiring further investment, Tisserand Aromatherapy will have the means to grow quickly in this exciting market, without compromising on the quality our customers have come to expect from us. Investors will obtain equity in the company, share in our future successes and benefit as we grow,” said Russell.
