With figures showing that 80% of our children are not eating enough vegetables, it has never been more important to inspire kids to love their veg. Not-for-profit organisation VegPower is on a mission to do just that with their latest campaign, #SeasonalVeg.
The campaign promotes the importance of eating seasonal, home-produced vegetables which are generally tastier and fresher, as well as being almost universally kinder to the environment and key to supporting the UK’s farming and rural communities.
The Happy Pear twins – Steve and Dave Flynn – have spent the last 20 years encouraging people to eat more veg. Now the dynamic duo are lending their support to VegPower as ambassadors for the #SeasonalVeg campaign. The Happy Pear joins the ranks of an expert group of revered culinary and health supporters keen to spread the word regarding the benefits of accessing seasonal veg, including Jamie Oliver, Melissa Hemsley, Prue Leith CBE, Tom Aikens, Priya Tew (Registered Dietitian), Sorted Food, Bettina Campolucci Bordi, Dr Dawn Harper and Hugh Fearnley-Whittingstall.
The Happy Pear has committed to working with VegPower to celebrate the fantastic selection of seasonal veg available in the UK, kicking off with #MushroomMoments in February, and sharing the benefits of mushrooms and mushroom recipes with its 2m+ followers on social media.
Commenting on the working relationship with Veg Power, Steve and Dave Flynn said, “We’ve been on this journey for 20 years and remain passionate in our mission to encourage consumers to embrace plant power and enjoy the numerous health – not to mention taste – benefits associated with a vegetable rich diet.
“It’s more important than ever to highlight the value of eating vegetables, especially with people trying to increase their fibre intake and look after their gut health. We are delighted to join forces with Veg Power to help raise awareness of this wonderful message. With so many tasty and diverse ways to enjoy vegetables, a delicious and fun journey of exploration awaits the Veg Power community.”
To find out more about the Veg Power campaign, visit https://vegpower.org.uk/
