In what it describes as a playful and vibrant creative celebrating ‘all the tea nuts out there’, teapigs has launched its very first TV advert.
Designed to ensure the brand stands out in the sector, teapigs new ‘tea life’ campaign is based around the notion of ‘living your best life’ (with tea) through a tongue in cheek look into the world of an ‘eccentric’ couple.
“We’re really excited about going on TV for the first time, it’s time to shout a lot louder about the great quality tea we have been sourcing and selling for the last 15 years,” says co-founder Louise Cheadle. “We’re lucky enough to have some incredible customers who are absolute tea nuts (true story – someone once proposed to their girlfriend by hiding the ring in their teapigs travel tin!), and we wanted to take this chance to celebrate them, and all the tea lovers out there living their best tea life with teapigs every single day. It’s also a fab opportunity to get in front of a new audience of tea fans and drive sales to coffee shops, cafes, retail spots and wholesalers to try our award-winning range.”
it’s time to shout a lot louder about the great quality tea we have been sourcing and selling for the last 15 years
The high energy advert features a reworked version of Good Life by Inner City and a series of stills from photographer Dan Burn-Fonti. The end line ‘Live large. Brew big’ is voiced by Tamsin Greig (Green Wing, Episodes, Friday Night Dinner).
Steve Stokes, co-founder of Dog, Cat & Mouse, the creative agency behind the ad, says: “The best modern brands make incredible products, have a commitment to sustainability and have an air of irreverence to them. Teapigs are a perfect example of this. We’re excited to be creating work that reflects this and is so contrary to the predictable clichés of the premium tea category.”
The campaign is running on ITV and ITV Hub from 4 May running for four weeks across the London region, before rolling out to more regions later in the year.
