Tea India appeals to consumers’ wanderlust with new single-estate collection

Tea India has introduced a new four-strong line of regional single-estate teas in a bid to offer consumers a broad range of authentic tea blends and take them on an ‘exotic journey to the tea gardens of India’.

Designed to enhance those lockdown ‘at home tea moments’, the collection comes in biodegradable packaging and comprises:

• Nilgiri – dark and aromatic, this tea is grown high in the Nilgiri Hills in the southernmost part of India and sourced from the Craigmore Tea Garden nestled at an elevation of 5,500 feet
• Darjeeling – Known as the Champagne of teas, delicate and citrusy Darjeeling is grown on the foothills of the Himalaya Mountains and sourced from the Badamtam tea garden, which grows only small amounts of this aromatic, medium bodied tea each year
• Assam – this malty and strong, single estate is sourced from the Margherita tea gardens in the low lying plains of the Brahmaputra River delta and has a full-bodied taste and deep coloured liquor
• Kashmiri Kahwa – an aromatic green tea with cinnamon and rose petals, Kashmiri Kahwa is a traditional drink from the Kashmir region. Kahwa means ‘sweetened tea’ and is an infusion of Indian green tea with herbs and spices.

“Never before has a sense of wanderlust been so prevalent in our everyday lives and Tea India’s Regional Single-Estate Tea Range taps into that need for travel and the exotic,” comments Tea India’s head of marketing Lisa Worthington. “We have been working with some of India’s most established growers for many years and the launch of this new range is the next natural step for our brand. With four new teas sourced from tea gardens across India, we hope these teas can take our drinkers on a mini journey – all from the comfort of their own home.”

In fact, to launch the range, Tea India is inviting customers to take part in a wanderlust quiz to see where the teas will take them.

All the brand’s teas are ethically sourced and RFA-approved and Tea India also supports Action Village India which helps girls in rural Indian communities continue their secondary education.