Pip Organic has launched two ice lolly multipacks into the retail sector in a move to challenge mainstream artificial and refined sugar-filled lollies.
Made using 100% organic ingredients and containing no added sugar, sweeteners, flavourings or colourings, the Fruity Lollies are dairy-, nut- and gluten-free and come in at under 22 calories each.
The two packs are: Pip & Mix, a selection of organic fruity flavours – Berry, Tropical and Apple; and Pip Organic Rainbow, an innovative lolly that blends organic fruit with a little bit of veg.
Patrick O’Flaherty co-founder of Pip Organic comments: “As a parent to a young family myself I was aware of the utter lack of healthy products in the ice lolly market, so set about with the Pip team to develop naturally nutritious treats that parents can champion, and by combining top taste with fantastic fun will also be a hit with kids.”