Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses
Following a successful partnership for the Tokyo 2020 Games, Whole Earth will renew its partnership with Team GB in the run up to the Paris 2024 Olympic Games. Delivering an integrated mix of advertising, in-store marketing, PR, experiential and social media, Whole Earth will support the athletes in their preparation for the Games and showcase the goodness of peanut butter in its biggest all-year-round marketing campaign to date, representing an investment of around £3 million. “Peanut butter is often seen as a treat rather than an everyday food due to the misconception that it’s not good for us,” says Nicola Turner, Whole Earth brand controller at Ecotone UK. “We want to show that for many Team GB athletes – some of the healthiest people in the UK – Whole Earth peanut butter plays a star role in their diets due to it being full of goodness with no added sugar.”
Vegan and free from chocolate brand NOMO has launched its new mixed box featuring a selection of NOMO’s best-selling bars. The collection contains two bars of each of the following Choc Bars: Creamy; Caramel & Sea Salt; Caramel; Fruit & Crunch; and its latest variant, Caramelised Biscuit – a fusion of creamy choc, biscuity crumbs, and a hint of warming spice. “We’re thrilled to release our new mixed box,” says Jacqueline Tyrrell, brand manager at NOMO. “The assortment allows chocolate lovers to enjoy a variety of our favourite flavours – including our new Caramelised Biscuit Bar, which has been a hit with NOMO customers. You don’t need to be vegan or following a free from diet to enjoy NOMO. This selection of our most popular treats caters to all palates, and highlights what we’re all about – creating treats for everyone to enjoy.”
Purely, specialist producer of ethically sourced plantain chips, says it is demonstrating its commitment to preventing deforestation by eliminating palm oil from all its products. “We believe that businesses have a responsibility to drive positive change in the world,” says Purely founder and CEO Stef Pellegrino. “By refusing to use palm oil in any of our products, we are sending a clear message that deforestation along with the other issues associated with palm oil production is unacceptable and that there are better choices. We want to inspire other companies to follow suit and join the fight against this destructive approach.” Purely has formulated its entire production process to ensure no palm oil or palm oil derivatives are used in the manufacture of its chips which now proudly bear the Palm Oil-Free label, providing customers with a tangible way to support deforestation-free choices.
In a bid to liven up confectionery shelves this Christmas, HAPPi has created two new festive-themed oat m!lk chocolate bars: Gingerbread (a warming, winter combo with spice and sweetness ‘to give a real taste of Christmas in every bite’) and Candy Cane (a subtle blend of peppermint flavouring with oat m!lk chocolate). “We’re excited to extend our range to include two delicious new Christmas-themed bars,” comments Gavin Cox, founder of HAPPi. “Quite often we find that festive themed flavours are aimed at those following standard diets, so we wanted to create two new bars that could be enjoyed more widely. These flavours are seasonal favourites, so we expect them to prove particularly popular.” HAPPi’s new Candy Cane Flavour and Gingerbread seasonal bars will be available to order from 1 September and are available to retailers nationwide.
Wild Beauty from Rhug Estate’s new Hand & Nail Cream with Orange Peel Oil & Yarrow is made using organic and wild foraged ingredients along with sustainably sourced natural actives. “We chose three wild foraged plants from Rhug Estate for this new handcare product as they all have key skincare benefits,” says the brand. “The delicate, feather-like leaves of yarrow, which is found in the meadows, have been used as a healing herb for thousands of years. We chose it for its anti-inflammatory and astringent properties. We sourced heather from the moorland overlooking the farm for its antioxidant properties and its rich content of vitamin E and arbutin, for its skin brightening effect. Finally, we included lemon balm, a perennial of the mint family found on the edges of ancient lanes and water meadows, for its potent antifungal and antiviral action thanks to the caffeic and ferulic acid content.”
