Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses.
Tideford Organics has introduced new fresh soup flavours and improved recipes and more than doubled its retail distribution points versus 2021. The soups include: Indian Cauliflower Masala, Lebanese Lentil + Kale, Malaysian Coconut + Noodle and Butternut + Sage. Tideford Organics has secured listings for the new products in several national UK retailers, including Sainsbury’s, Tesco, Morrisons, Ocado, Waitrose and Abel & Cole. In addition to its investment in NPD, the brand is also making changes to its packaging to increase the amount of nutritional information on pack, including a traffic light system and RI statistics based on a serving of its chilled soups. The changes also aim to communicate more clearly the brand’s organic and ‘only delicious plants’ status. Its ‘Taste the Good’ strapline is underpinned by the message that ‘if it’s not organic … it’s not in the pot’.
Emerging brand Your Good Health Co has launched its new collection of consumable collagens with its Your Beauty range which has secured its first with Superdrug. The range combines the power of bovine collagen with the benefits of vitamin C and biotin, and comprises: Skin Biotics, Collagen Capsules and Collagen Powder. Commenting on the launch, Ross Carlin, founder of Your Good Health Co, says: “The brand is designed to target five key health pillars, these are: exercise, diet and hydration, mental health, sleep and confidence. We decided to firstly target ‘confidence’ with our Your Beauty range, after spotting the desired increase in appetite for a variety of affordable products that would change the way people perceive ‘expensive’ and aspirational wellness items such as collagen supplements and nutricosmetics.”
New from Pip & Nut comes Sweet & Salty Peanut Butter – a blend of the brand’s hi-oleic peanuts from Argentina, sweetened with Mexican blue weber agave nectar and finished with a sprinkle of fine sea salt. Described as ‘boasting the perfect balance of sweet and salty flavours’, the new variety is available in both smooth and crunchy. “We’re thrilled to add our new Sweet & Salty Peanut Butter to our existing product line-up. Each jar has been carefully crafted using natural agave nectar and fine sea salt, blended with our signature hi-oleic peanuts and as always, absolutely no palm oil,” says founder Pippa Murray. “Our latest innovation marks a first-to-market, better, peanut butter spread that satisfies those craving a slightly sweeter peanut butter – without compromising on quality, natural ingredients. We can’t wait for shoppers to be converted after just one bite!”
BEPPS Snacks has seen a slew of recent developments for its black eyed pea-based products: it has launched its Barbecue Black Eyed Pea Popped Snacks and Salt & Black Pepper Black Eyed Pea Popped Snacks in 70g sharing bags to 300 Sainsbury’s stores nationwide; has undertaken a pack rebrand; and has added two new flavours. The new varieties are Vegan Cheeze Black Eyed Pea Popped Snacks and HFSS compliant Salt & Vinegar Black Eyed Pea Popped Snacks. BEPPS’ new-look packaging is designed to stand out on shelf and is inspired by founder Eve Yankah’s heritage, using Ghanaian Adinkra symbols traditionally used to tell a story or to express feelings. To appeal to a ‘generation obsessed with stickers’, the design showcases its new bubble sticker style logo and bolder, deeper pantones with neon hues to really make the packs pop.
Booja-Booja has launched a duo of new gift boxes featuring two of its most popular vegan chocolate truffle flavours: Fine de Champagne and Chocolate Salted Caramel. Each box contains 16 truffles, ideal for gifting and sharing over the festive period. The format of the new boxes echoes the design of The Signature Collection and The Award-Winning Selection. Booja-Booja Fine de Champagne Chocolate Truffles have 23 awards to their name and the new gift box brings modern, stylish flair to the presentation of this much-loved flavour. Chocolate Salted Caramel Truffles are the most popular of the new flavours launched by Booja-Booja last year. Declared Best New Organic Food Product at the Natural & Organic Awards Europe 2021, the truffles in this bright, bold and beautiful box are designed to ‘take sharing to a new level of deliciousness’.
