Shrewd Foods shakes up smoothie sector

Jane Wolfe
1 Min Read

German nutrition company Shrewd Foods has introduced its range of freeze-dried Shameless Smoothies to the UK market.

The 25g sachets have a 12-month self-life and can be mixed with water to provide a natural, no-added sugar, additive-free smoothie.

The Shameless Smoothie range of ten variants includes: Breeze Antioxidant, which blends strawberry, banana and baobab; Spirit, a green smoothie combining spirulina, wheatgrass and broccoli; Bliss, a vitamin C-rich tropical blend of Inca berry, baobab, mango and pineapple; and Karma, containing over 30% vegetables – kale, camu camu, spinach and courgette – along with apple and banana.

Company co-founder Paul Sinclair says: “Our Shameless Smoothies combine the nutritional power of some of nature’s most amazing superfoods with great tasting blends of fruit and vegetables to support a healthy diet and lifestyle. We noticed that many people love smoothies but are put off by the daily hassle of making their own so we designed a product that allows them to have their smoothies anywhere in the easiest possible way without any of the nutritional losses or additives that are found in many bottled products.”

 

 

 

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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