New brand Russell & Atwell has launched with a range of Fresh Chilled Chocolates sold direct to consumer as well as through retailers and cafés.
The initial three pouches of fresh chocolates are: Outrageously Creamy Milk Chocolates, with a Fino de Aroma Milk Centre; Remarkably Rich Extra Dark Chocolates with a Premium Solomon Islands Cocoa Centre; and Ridiculously Smooth Dark Chocolates with a Fino de Aroma Dark Centre. The dark chocolates have a hand-finished 70% chocolate shell.
The chocolates are made with sustainable ingredients that can be found in the kitchen – such as fresh cream, butter and honey. The chocolatiers source from small ethical producers: organic cream and butter from the Cotswolds, Dorset sea salt, Wainwright’s honey, Joe & Seph’s caramel and Luker sustainable Colombian cocoa.
Founded by Steve Russell and Giles Atwell, who have over 30 years collective experience in the chocolate business – Atwell being a third generation chocolate entrepreneur and Russell having worked for Mars, Cadbury, Green & Black’s and Godiva – Russell & Atwell was set up to produce ‘restaurant quality, fresh chilled chocolates, for supermarket prices’.
The duo believe that it is time fresh chocolate became the go-to standard for quality, simplicity of ingredients and indulgence, replacing the palm oil frequently used in long-life chocolate with fresh organic cream.
Russell & Atwell’s recent crowdfunding campaign on Kickstarter reached its goal of £7,700 in just 48 hours and finally achieved 185% of the target, garnering a total of £14,278.
“We’re fresh from being the most popular food project in the world on Kickstarter, and are thrilled to now be in production, making fresh, restaurant quality chilled chocolates at accessible prices,” says Atwell. “ We achieve this through the simple offering of quality sustainable cocoa and swapping palm oil for fresh organic cream. We’ll be launching a new Salted Caramel flavour and our glass gifting jars ahead of Christmas; we’re excited to see the chocolates starting to appear in chillers around the country, just in time for the festive season!”
