Paperless receipts will “transform the retail marketplace” claims the company that is about to launch the technology in the UK.
The technology will see retailers issue electronic receipts direct to customer accounts accessible via mobile phone, tablets or computers, opening a new wave of opportunities and benefits for retailers.
A trial is being conducted by eReceipts, which is headed by company Chairman Lord MacLaurin who, during his time as Chairman of Tesco Plc, was responsible for the introduction of the industry changing ClubCard.
eReceipts says that its system will make life simpler for consumers to store and log all their transactions – but also enable retailers to capture and harvest rich data about customers shopping habits. Utilising the free eReceipts technology, it says, retailers will be able to “increase their footfall, increase their revenue and reduce their costs”.
on helping boutique retailers and encouraging the diversity of London’s high streets.
eReceipts managing director, Andrew Carroll said: “Our research shows that 90% of individuals would prefer to have receipts digitally stored in a cloud account rather than collecting paper receipts, while 50% of individuals would purposefully buy from a retailer who offered this service over a paper receipt issuer.”
eReceipts says its system also brings environmental benefits with the possible end to the needless manufacturing of billions of receipts each year.
