M&S ups the vitamins (and minerals)

Jim Manson
1 Min Read

Marks & Spencer is expanding its range of vitamin and mineral enriched food products with the launch of a range of ‘super tomatoes’ fortified with selenium 

A growing body of research has shown that immune system-boosting antioxidant may prevent some types of cancer. However, many people in the UK are not getting sufficient quantities of the mineral — found naturally in foods such as Brazil nuts, shellfish and liver — from their normal diet.

Dr Carina Norris, of the Nutrition Society, told the Daily Mail that the average person consumes well below the (daily) target of 60microgrammes for women and 75 for men.

M&S produce technologist Dr Simon Coupe told the paper: “We want to make it easy for our customers to eat healthily and our new tomatoes are win-win – the taste of summer with a boost for your immune system.”

The development comes hard on the heels of the retailer’s launch of a vitamin D-enriched milk, yoghurt and juice range

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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