Midcounties Cooperative and Happerley have announced that the latter’s food traceability certification will become mandatory for all food suppliers across the co-op’s Best of our Counties range.
The move will make the ingredient supply chains of over 200 ranges of food and drink the co-op retails fully transparent via a QR code, app and certification marque, enabling consumers to connect to and validate the journey of their food in what it says is a UK first.
We believe consumers increasingly want to know where the ingredients in their food and drink are from and I am delighted we are working with Happerley as its first multiple retailer to adopt this scheme
“Consumers should know where their food is from,” explains Happerley advisory board member Adam Henson (pictured). “Happerley enables the consumers to see in an instant exactly where the ingredients have come from and make choices based on fact and insight, not fiction. We all hope this will become a national game-changer.”
Phil Ponsonby, CEO at Midcounties Co-operative, comments: “We believe consumers increasingly want to know where the ingredients in their food and drink are from and I am delighted we are working with Happerley as its first multiple retailer to adopt this scheme.”
Gloucestershire farmer and Happerley founder, Matthew Rymer, adds: “We want every consumer in the UK to be able to validate and connect to the journey of their food … The support of Midcounties is a major step forward.”
