A new breed of ‘free-range shopper’ is emerging as Britain’s retail landscape undergoes radical change says leading rewards app Shopitize.
Indiscriminate, savvy and retailer-neutral, the free-range shopper is part of a growing shopping phenomenon created by the “explosion of choice, price wars and discounters”.
Shopitize says the free range shopper displays four main characteristics:
- The free-range shopper is not loyal to a specific supermarket or supermarket chain.
- The free-range shopper shops at their convenience, they are value sensitive and brand agnostic, easily able to switch brand allegiance for any number of reasons, including price, in-store promotions or because of the effects of advertising.
- The free-range shopper has no qualms with shopping for line caught cod at Waitrose, and then picking up pasta sauce at Ald
- The free-range Shopper is a savvy shopper, inclined to a bargain, but not controlled by the prospect.
