This month saw the launch of Raye’s fourth grocery and wellness pop-up in London, this time housed in an 800sq ft retail space in Regent Street.
Running from 15 September until 27 October, Raye Edition 04 offers a range of plant-based alternatives, alcoholic and alcoholic-free cocktails, free-from snacks, frozen ready meals, eco-cleaning products and natural body care, and for the first time it will also offer pet food, plants and beauty products.
Raye showcases health-conscious brands chosen for their sustainable and ethical business practices, transparent sourcing, innovation, package design and purpose-driven founders. The retail space has placed these emerging brands among a ‘green haven’ installation curated by Raye’s first ever partnership brand, Patch Plants, which will be hosting plant care workshops with its ‘plant doctors’.
We continue to inspire through our curated shopping experiences
Described as a hub for ‘curious shoppers who want to discover brands breaking into the market’, the space includes a bar area which will hosts sampling events and free panel discussions to educate and inspire customers.
“I created Raye as a destination for discovery,” comments founder Nicole Compen. “We continue to inspire through our curated shopping experiences showcasing emerging food, drink and wellness products in store. We are delighted to partner with Patch Plants which has been the key inspiration to the design of Edition 04. We want customers to step off the hustle and bustle of Regent Street into tranquillity, with the ability to shop products which can bring the same sense of calm to their homes.”
This latest pop-up follows the inaugural site which opened in June 2021 in Spitalfields, East London, a second in Chelsea and a third in Covent Garden. Each pop-up reveals a new store fit-out and design tailored to the local area.
Raye is planning to create further pop-ups in London and will also expand into other parts of the UK and Europe.
