Raw Halo rebrands, adds flavours and formats

Jane Wolfe
2 Min Read
Raw Halo

Ethical chocolate brand Raw Halo has revealed a vibrant new look which incorporates 100% recyclable, plastic-free packaging, along with fresh new flavours.

The new look of the bars is the result of a partnership with B&B Studio, which devised pastel and jewel toned packaging, featuring a bold, large-format logo centered around a halo shape. Inside the thick paper envelope, the chocolate is cloaked in bespoke gold foil wrappers.

The brand has also launched four new chocolate bar varieties, all of which are organic, raw and dairy-free:

  • Dark 85% – a raw chocolate bar made from organic Peruvian cacao and sweetened with coconut sugar
  • Dark & Pink Himalayan Salt – 76% raw chocolate with a touch of pink Himalayan salt
  • Dark & Salted Caramel – dark 76% raw chocolate infused with caramel flavour, with a sprinkle of pink Himalayan salt
  • Dark & Raspberry – 76% raw chocolate infused with a raspberry flavour and freeze-dried raspberry pieces

The entire chocolate line is now available in three different sizes: a 70g sharing bar; a 35g single-serve snack bar; and a 22g ‘everyday indulgence’ size.

This year, Raw Halo announced a new partnership with One Tree Planted through which the chocolate producer will plant one tree in Peru or Indonesia for every 50 bars sold, aiming to plant over 20,000 trees in a year.

 

 

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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