Pop-up polar bear fronts H&B winter health campaign

Jim Manson
0 Min Read

Holland & Barrett launched its immunity campaign last week with a giant polar bear named Renee popping up all over London asking Londoners Are You Winter Body Ready. 

The retailer says it is on a mission to help increase immune systems in the run up to the cold and flu season.

 

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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