Pip Organic has created a line of Kids Fruity Waters, developed using only organically grown fruit and spring water.
The 100% natural drinks are available in Mango, Orange & Apple or Blackcurrant, Raspberry & Apple, and come in vibrant cartons complete with bendy straws.
They contain no added sugar, sweeteners, preservatives, additives or concentrates and provide children with one of their 5-a-day. They are under 100 calories and are ‘school compliant’.
Patrick O’Flaherty, director of Pip Organic, comments on the launch: “Here at Pip we are always looking to innovate and provide parents with additional high quality solutions. As a parent I was mindful of the issue of hydration in kids, but it wasn’t until we conducted research with our anonymous Pip Parent Panel I became aware that to stay hydrated a child’s recommended daily water intake is nearly that of an adult. Therefore at Pip HQ we set about developing a kids’ product that delivered both natural nutrition and rich hydration.”
