Sheffield-based brand PHROOTI has launched a range of glass-bottled fruit-infused waters that are 100% natural and contain zero sugars.
Using real fruit, fresh filtered water and a touch of lemon juice and natural flavouring, the company says that the production process locks in the fruity flavour while ‘kicking out’ the sugar, including naturally occurring sugars.
The drinks are available in two varieties: Raspberries & Strawberries and Blackcurrants, Blackberries & Blueberries, each containing as little as 15 calories per bottle.
“As a consumer of soft drinks I’d become fed up with the options out there which were all: sugar and sweetener-laden, so-called ‘low sugar’ drinks,” explains brand founder Jerôme Jacob. “I felt the market needed something new that was delicious, natural and fruity, which is why I’ve invented PHROOTI. This is a totally unique range of drinks that are zero sugars and taste delicious.”
PHROOTI has partnered with Plantlife to help regenerate British wildflower meadows and is poised to adopt an acre of wildflower meadows at Deep Dale in the Peak District.
PHROOTI is sponsoring the amateur cycling team Team B38-Underpin Racing in the 2017 season.
