Pata Yamaha with BRIXX WorldSBK puts Balanced on pole position

Jane Wolfe
2 Min Read

The Balanced range of vitamins and minerals has been chosen as Pata Yamaha with BRIXX WorldSBK’s new official wellness partner for 2021.

The Balanced range, which launched last year, will support the team’s 30-strong workforce as it travels through pre-season testing to 13 rounds of the FIM Superbike World Championship across Europe and the world.

Initially focusing on immunity support using Balanced Vitamin C Complex, D3 and Zinc, the team will also look to optimize health and recovery throughout the season for both riders and team personnel.

The UK brand’s offer features 31 premium supplements which are excipient- and sugar-free, non-GMO, non-irradiated and free from allergens such as gluten, dairy and soya where possible, and presented in plastic-free recyclable packaging.

BalancedOwned by family-owned organic products wholesaler CLF Distribution, Balanced products are produced locally in certified manufacturing premises for supply to independent health food stores and on the brand website.

“Professional World Championship racing is a stressful undertaking, both the events themselves and all the travel involved – keeping our riders and crew well taken care of is a priority,” comments Paul Denning, team principal at Pata Yamaha with BRIXX WorldSBK. “The range of Balanced vitamins and supplements covers all our needs and CLF’s core focus on the integrity of the products and the production process gives us great confidence. A healthy team is a happy team, and a happy team is a fast team!”

CLF MD Robin Holiday, who was a champion professional motorcyclist in the US, adds: “We are very excited to work with the team for their nutritional needs and hope to see our Balanced range of products contribute to some great results!”

In another sporting team-up Balanced has also become the official wellness partner of the British Eventing team, Team Opposition.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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