Organix, which is celebrating its 30th anniversary this year, has announced the launch of two new food collections: Baby Meals and Organix Kids.
Organix Baby Meals have been developed for each stage of the weaning journey from six to 12 months+ to help children explore a wide variety of real foods that provide a variety of tastes, textures and flavours for every development stage – with over 55% vegetables and pulses in each meal.
The range is tailored to key weaning development milestones and comprises:
- First Tastes – due packs of 100% fruit or vegetable purees for six months+ available in Perfect Pumpkin, Easy Peas and Peachy Peach
- Explorer Foods (for seven months+ or nine months+) – packed with vegetables, herbs and pulses, with at least 1 of a baby’s 5 a day in every meal, these include Creamy Root Veggies & Chicken; Herby Butternut & Beans; Rainbow Veggies with Lentils; Very Veggie Pasta with Herbs; and Tropical Chickpeas with Rice
- Sunshine Bowls for Active Toddlers – a healthy top-up those aged 12 months+ in Berry Sunshine Bowl with Yoghurt, Banana & Oats and Tropical Sunshine Bowl with Yoghurt, Mango and Oats varieties, each containing real fruit pieces, organic yoghurt and wholegrain oats & wheat
To help develop a sensory appreciation for food through spoon feeding, the Organix Baby Meals come in 100% recyclable and resealable clear pots so kids can see what they’re eating.
Organix Kids is a range of non-HFSS healthy snacks targeted at three to six-year-olds which celebrates real ingredients and aims to make healthier food fun. Designed to appeal to older children with bright, fun packaging and vibrant flavours, they are under 100 kcals and are idea for on-the-go or lunchboxes.
Our new range of Baby Meals sets new standards in the baby food category
The collection consists of Oaty Bars in Luscious Lemon & Lime and Marvellous Mandarin & Apple; Mini Oat Bites in Cool Choco Mint and Crazy Choco Orange; and Wholegrain Llama Puffs in Cheese & Onion, Pizza and BBQ variants.
“This year will see our most significant programme of innovation, enabling even more little ones to enjoy the benefits of our foods,” says brand MD, Mark Golder. “Our new range of Baby Meals sets new standards in the baby food category, with flavours and textures designed to spark a love of great food and raising the bar on recyclability and sustainability with 100% reusable and recyclable pots.
“Supporting parents better with healthier snacks for kids aged three and over is a new territory for Organix, and an area we’re excited to be entering into. Our aim is to provide healthier snacks that children will enjoy eating and parents are happy to give because of their superior nutritional content.”
Organix is also relaunching its Rice Cakes as Rice Cake Clouds with an improved recipe that offers a lighter, fluffier product, has introduced Weaning Wands, oats- and corn-based finger foods suitable for six months+ in Banana and Strawberry flavours, and has also created a limited-edition Blueberry & Apple Oaty Bar.
The launches will be backed by a £2.5 million marketing push spanning media, PR, sampling and events alongside in-store and online retailer activations.
