Mighty Small is a new online store supporting small independent brands and start-ups by offering a wide range of food and drink products for nationwide delivery.
Designed to showcase some of the most ‘innovative and exciting’ products on the market and give exposure to ‘Britain’s hidden foodie gems’, the company has a collection of hundreds of items including store cupboard essentials, sweet treats, snacks, drinks and sauces. Brands on offer include Candy Kittens, Mallow & Marsh, Crosta & Mollica, Füd, Bonraw, Creative Nature, Bepps, Indie Bay, Tribe and No.1 Living Drinks.
It’s a wonderful celebration of unique products that we know people will absolutely love discovering, with the added benefit of giving something back
At checkout, shoppers have the option to top up their basket purchase with a donation to support FoodCycle, a charity that turns surplus food into meals and food parcels for people in social isolation.
“Mighty Small is not just an online supermarket, in some cases it offers a lifeline for those independent food and drink brands struggling to keep their businesses afloat during COVID-19,” says Theadora Alexander, co-founder of Young Foodies, the company that created Mighty Small. “And for shoppers, it’s a wonderful celebration of unique products that we know people will absolutely love discovering, with the added benefit of giving something back.”
Craig Slatter, business development manager at participating brand Crosta & Mollica, comments: “Mighty Small solves one of our biggest challenges, which is to make our products more easily accessible to shoppers who love us.”
Mighty Small also offer personally curated box bundles and gift cards to celebrate ‘life’s special moments’ from afar.