Lizi’s adds high protein granola option

Jane Wolfe
1 Min Read

Lizi’s has unveiled a High Protein Granola to its product line to offer a balanced healthy breakfast for those seeking an extra protein hit.

With a 50g portion, providing 27% of daily protein requirements, the granola is not just aimed at fitness fans but also young people to support growth and the elderly who are seeking protein to prevent muscle degeneration.

Lizi’s is working with elite sports nutritionist Matt Lovell to raise awareness of the launch via recipes, videos and feature placements.

“We wanted to provide our consumers with a nourishing, healthy option for breakfast that was packed with protein,” said Nick Smallwood, senior business manager at Fayrefield Food. “We are thrilled to be working with Matt Lovell – he adds credibility and knowledge to our communications as we reach out to a new audience.”

Lizi’s High Protein Granola is available in 450g packs.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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