LanesHealth has added Kalms Lavender One-A-Day Capsules to its popular Kalms portfolio. Formulated to help with the relief of mild anxiety, the product is described as the first lavender oil capsule available in the UK and contains a specially prepared, pharmaceutical quality active ingredient.
Brand manager Elizabeth Hughes-Gapper comments: “Anxiety is a growing issue, with one in five people now reporting feeling anxious a lot or all of the time. We are delighted to be adding Kalms Lavender One-A-Day Capsules to the Kalms range.”
The launch is being be supported by a high profile PR campaign throughout 2016, advertising and promotional materials.
The convenient Kalms Lavender One-A-Day Capsules (RRP £6.49), bring a new mild anxiety category to the Kalms range, which currently includes Kalms Night and Kalms Stress products.
