Kinetica Sports goes for Gold

Jane Wolfe
1 Min Read

English sprinter Desiree Henry has teamed up with sports nutrition specialist Kinetica Sports as its new brand ambassador.

The British hopeful 100-metre sprinter, who is taking part in the Rio Olympics, will be helping the brand inspire its followers with a targeted social media campaign, press activity and personal appearances.

During the one-year partnership Kinetica will provide nutritional support to Desiree throughout her training and competition.

“We are delighted to be working in partnership with Desiree, a dedicated and ambitious young athlete,” said Catherine O’Connor, brand coordinator at Kinetica Sports. “We are acutely aware of what is takes to compete at the highest level with the right nutrition playing a pivotal role and we are thrilled to part of the team supporting Desiree.”

Henry commented: “I’m thrilled to be partnering with Kinetica – trusted, natural sport supplements which are essential in making the difference when training and competing.”

Two other Kinetica brand ambassadors are also heading to Rio: Irish Modern Pentathlete, Natalya Coyle and Irish Triathlete, Bryan Keane.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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