JIMINI’s reformulates energy bars

Jane Wolfe
1 Min Read

JIMINI’s has redeveloped its energy bar offer to now incorporate two energy bars and two protein bars.

The bars have been reformulated to include all-natural and organic raw material with no refined sugars. Sweetened with rice syrup and dried fruits, the bars are gluten-, dairy- and GMO-free and are high in fibre and protein from insects, hemp and peas.

JIMINI’s High Energy Bar offer comprises Banana & Dark Chocolate and Apple & Cinnamon with 13% and 14% of protein respectively. They aim to provide a short-term energy fix as they are packed with natural carbohydrates, and are positioned pre-workout snacks.

The two High Protein Bars, Apricot, Goji & Chia and Dark Chocolate & Fig, contains 20.5% of protein and are, says the company, perfect post-workout to supply the protein needed by the body to maintain and build muscle.

The protein-rich cricket flour used in the bars contains all the essential amino acids, omega-3 and 6 and vitamin B11.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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