The results of the third annual Beauty Shortlist Baby Awards have been announced, and sees a mass of natural and organic brands among the winners.
“Babies are the ultimate ‘sensitive skin’ generation, so our annual Baby Awards are very much a celebration of the green, natural brands and mini hero products we’ve tested on babies and toddlers, and loved,” explains Fiona Klonarides, founder of The Beauty Shortlist.
“This year, it was even more clear to see how natural and organic brands (many of them indie, artisan brands created by sole entrepreneurs, as well as the bigger, international heroes like Weleda, Green People and Neal’s Yard) are very much holding their own against the (often American) household supermarket brands that many of us grew up with. The green wave, if you like, is pushing its way into the mainstream – in fact this year natural and organic brands really have become part of the mainstream beauty and skincare market.
“The Beauty Shortlist’s mantra has always been ‘read the label’ – it’s the only way you really know what’s in the formula, so products like Green People’s free-from children’s’ sun lotions and Weleda’s popular Calendula Baby range have become quite iconic in a market where natural products sit alongside synthetic-mix ones.”
Klonarides adds: “On a personal note, I’d like to see a bigger push, going forward, and more awareness created for non-toxic household products. Young children as well as adults can suffer “mystery allergies” or rashes, for example, from certain washing liquids. The only way to really be sure is to scrutinize the labels, or stick with a brand you know and love which is virtually 100% natural.”
The main category winners include:
Best Baby Skincare Brand
Weleda
Best Bottom Butter
Neal’s Yard Remedies
Best Baby Shampoo
Burt’s Bees
Best Hair Detangler
Child’s Farm
Best Stress-Less Product/Gift
JustBE Botanicals Happy Pamper Hamper
Best Baby Bath Product
Mustela Bubble Bath
Best Baby Wash
Child’s Farm
Best Nappy Cream/Balm
Neal’s Yard Remedies
Best Baby and Child Sun Protection
Green People Organic Babies SPF cream
Best Baby Rescue/Calming Balm/Cream for Irritated Skin
Barefoot SOS Face/Body Lotion and Bloom Remedies Chamomile & Calendula Balm
Best Gift For A New Mum
BabyMORI Welcome Set
Best Stretch Mark/Tummy Balm
Neal’s Yard Remedies
You can find a complete list of winners here.
