The ‘Organic. Naturally different.’ campaign just got fruitier.

Jim Manson
1 Min Read

The ‘Organic. Naturally different.’ campaign just got fruitier.

The 2012 poster and ad campaign features a variety of ‘talking fruit’ and the latest ads feature some ever so slightly suggestive plum chat. This week the ‘Organic. Naturally different’ team posted this photo on the campaignfacebook page. The caption reads: “London’s Portobello Road Market yesterday! We were there to raise awareness of the fabulous benefits of organic. Thank you to Langridge Organic Products for the juicy plums!”.

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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