The Big Breakfast Butty Challenge is on

Jim Manson
1 Min Read

The Vegetarian Society is challenging home cooks and chefs across the UK to come up with a Big Veggie Breakfast Butty “that is such a tasty handful even meat eaters are desperate for a bite”.

The Big Veggie Breakfast Butty Challenge coincides with National Vegetarian Week 2012 (21-27 May). More details of the Week and the competition are available at www.nationalvegetarian.org

Liz O’Neill, head of communications at the Vegetarian Society, said “National Vegetarian Week’s breakfast theme will help everyone to get off to a good start, realise how much veggie food they already eat and help to tackle head on the notion that life isn’t worth living without a bacon butty. We’re looking for a Big Veggie Breakfast Butty that makes football fans, lorry drivers and early risers glad to be awake.”

If you — or any or your team — think you have the winning formula email your entry to [email protected] or post: to the Big Veggie Breakfast Butty Challenge, Parkdale, Dunham Rd, Altrincham, WA14 4QG.

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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