Tesco will run a new campaign aimed at helping customers and staff to make healthier food choices across the UK throughout May.
The campaign will provide:
- Helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives
- Lower prices on hundreds of fresh products in store and online, including fruit and vegetables such as apples, avocados, bananas and, tomatoes
- The introduction of fresh fruit at the checkout so customers can easily add a piece to their shopping
- In store health checks in partnership with Diabetes UK and British Heart Foundation
- TV advertising (Food Love Stories brought to you by Tesco) and other paid for media to encourage people to make swaps and use healthier ingredients
- Increased communication of Free Fruit for Kids in Tesco’s larger stores
Tesco will be working with its three health charity partners: the British Heart Foundation, Cancer Research UK and Diabetes UK throughout the campaign. For example, customers will be offered free diabetes risk assessments and blood pressure check-ups in 375 Tesco pharmacies, and the retailer will be supporting 330 Race for Life events across the UK in partnership with Cancer Research UK.
“Our Little Helps to Healthier Living campaign marks the first time we’ve brought together such a comprehensive programme of offers and initiatives for both customers and colleagues,” says Matt Davies CEO for UK and ROI.
“We know there is still more to do, but hope these little helps make a difference, and we will learn from this month to see what really serves our customers better.”
This is part of an over-arching effort from the retailer that has seen the removal of over 8,000 tonnes of sugar, fat and salt across a range of 2,000 products including breakfast cereals, yoghurts, and ready meals through the ongoing reformulation of Tesco’s own label products. Other initiatives include the introduction of a Free Fruit for Kids scheme in over 800 Tesco stores across the UK and the 2014 commitment to removing sweets and chocolates from its checkouts, in all its stores.
