To mark Skin Cancer Prevention & Awareness Month, organic fake tan brand TanOrganic has launched a skin safety campaign to highlight the dangers of sun exposure
The information leaflet created for the Tan Today, See Tomorrow campaign is aimed specifically at young people and teenagers and includes details on the risks of sun exposure and practical, risk-free solutions for getting a tan. It also provides advice for parents on how to educate their children about the risks of sunbathing.
Speaking about the campaign, Noelle O’Connor, founder of TanOrganic, explains: “Whilst people are becoming increasingly aware of the dangers of sunbathing and using sunbeds, we believe that many young people are still putting themselves at risk of getting skin cancer in later life, because they think it won’t happen to them.
“I want to remind young people that they’re not invincible, that skin cancer is a very serious condition, with more than 2,000 people dying from a malignant melanoma every year, and that the only safe way to get a tan is to use a fake tan.”
Dermatologist Dr Adam Friedmann commented: “It’s particularly important children and teenagers stay safe in the sun as skin damage from UV light that occurs in childhood usually won’t show up until many years later. Wearing a high factor SPF sun cream (with 5-star UVA protection) is imperative and those with fairer skin should consider covering up their exposed skin when in direct sunlight. If it’s a great tan you’re looking for, using a fake tan is a great and safer alternative to sun exposure.”
The free Tan Today, See Tomorrow advice leaflet can be downloaded from the TanOrganic website.
