Natural Products Scandinavia will feature a new Natural Beauty and Skincare Zone and Natural Beauty Innovation Theatre when it returns to Malmö, Sweden, on 1-2 November. This year’s show also sees the introduction of its first ever Best Beauty Brand Award.
As the Nordic region’s only dedicated trade event for the natural health, beauty, skin care, and self-care markets, the award winning Natural Products Scandinavia has enjoyed significant year-on-year growth. Thanks to rave reviews and a 13% increase in attendees last year, the 2015 event will boast over 350 exhibitors. Three months out from opening day, it is already 90% sold out with companies from 39 different countries.
Valued at around €11bn by Euromonitor International, the organic beauty market is big business. Whilst natural cosmetic and personal care sales have experienced double-digit growth, with many brands focusing on new distribution channels and export markets, like Scandinavia, to further their expansion. And it is new innovations – like the ones being showcased at Natural Products Scandinavia – that are helping to feed this thriving industry.
Natural Beauty and Skincare Zone
This year’s new dedicated Natural Beauty & Skincare Zone (located at the front of the show), will feature the latest natural and organic beauty innovations – from large establishing brands to exciting start-ups from across the Nordic region and around the world.
The area will feature first time appearances from i+m Naturkosmetik (Sweden), Aroha AB (Sweden), Sõsar Natural Cosmetics (Estonia), Bee Cera by Fotiadis (Greece), Biok Laboratorija (Lithuania), Ekovista Oy (Finnish distributor for Acorelle, Pur’Aloe, Lovea Bio, and Benecos natural beauty), Natura Siberica – the first certified organic Russian cosmetics range to be formulated with wild-harvested Siberian herbs, and Les Anes d’Autan – the French cosmetics range formulated with organic donkey’s milk. The Natural Goods Company is also new for 2015 – the Finnish distributor for leading natural and organic beauty brands, including Biosolis, Taoasis, Florascent Natural Organic Perfumes, Laboratoire du Haut-Ségala, Triumph & Disaster, Khadi Natural and Provida Organic.
Returning exhibitors include Naturkosmetikkompaniet Naturkosmos AB (Sweden), Strindberg AS (Norway), Kivvi Cosmetics (Latvia), Oh Lief (South Africa) and Konjac Sponge Company (UK).
“The show has a really positive energy and we’ve had a great response. Malmö is a perfect meeting place for the industry,” says Negin Aghili, sales manager at Dr. Organic, Sweden.
Natural Beauty Innovation Theatre
Running throughout the two day show, Natural Products Scandinavia’s free business seminars are renowned for attracting a host of high-profile beauty brands and industry professionals, delivering the newest trends and latest research from across the health and beauty sectors.
The new Natural Beauty Innovation Theatre (which complements the existing Natural Theatre) will feature sessions from Irene von Arronet, founder of Natural Organic Cosmetics (NOC Sweden), Elodie Toulouze from Ecocert, and a representative from NATRUE.
The theatre will also host the first Best Beauty Brand Award, celebrating a leading natural beauty company on the market; with the winner to be judged by a panel of beauty bloggers, press associates, and industry experts. The theatre’s dedicated networking space, for the who’s who in the organic and natural beauty sector in Scandinavia, will host ‘the beauty hour’ where companies will demonstrate their latest product innovations.
Save the date
Natural Products Scandinavia returns to MalmöMässan, Sweden on 1-2 November; it is co-located with Nordic Organic Food Fair.
To register for a free trade ticket, please visit www.naturalproductsscandinavia.com and quote priority code NPSUK200 (www.eventdata.co.uk/Visitor/NPS.aspx?TrackingCode=NPSUK200).
