Pioneering online natural beauty retailer LoveLula is teaming up with luxury e-tailing site Zuneta to form a new online alliance.
Founders Claire Braithwaite and Zu Rafalat will be joining Paul Fisher from Forward Venture Partners, who will be providing equity investment, on the board of directors.
The new group is called Zulu Beauty and will bring together a range of web brands under one name. With the added investment Zulu Beauty plan to extend operations across Europe.
Braithwaite said: “I’m delighted to have joined forces with Zu and am very excited about our vision for the company. With our combined experience of beauty and online retail we are well placed to create an online beauty group that curates sites customers love coming back to.”
