The organic, biodynamic Laverstoke Park Farm, located in Hampshire, is the base for a new ITV 1 series which started last night (26 January) in which TV personalities attempt to go completely sugar-free.
The three-part show, Sugar Free Farm, features celebs including comedian Rory McGrath, singer Jane McDonald and actress and dancer Jennifer Ellison, as they live and work as labourers on the farm in a two-week experiment to see if they can cut out sugar and live only on healthy organic produce.
Between them, the six famous faces taking part are estimated to eat a staggering 800lbs of sugar a year.
